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CAREERS

Digital Marketing Specialist - Remote

Compensation: Hourly wage based on experience.
Reports to: Digital Marketing Specialist
Contract from: Jan-Oct, 2025 (flexible)
Available Positions: 1

Join a growing Adventure company

Company Overview:
Outdoor Norway is an inbound tour operator specializing in crafting unforgettable outdoor adventures. Based in Voss, the "Adventure Mecca of Norway," we connect people to nature through day tours, multiday expeditions, equipment rentals, and adventure courses. Our mission is to inspire, empower, and connect our guests with the natural world while delivering top-tier experiences to families, friends, corporate groups, and adventure seekers.

Although our adventures happen in the heart of Fjord Norway, this role is fully remote, offering you the flexibility to work from anywhere while being part of our dynamic, adventure-loving team.

Achieve your adventure at Outdoor Norway. You are someone who pushes boundaries and challenges the status quo. You are courageous, ambitious, and passionate in everything you do. And we want you on our team. Pursue your full potential and never settle in the quest to deliver extraordinary guest service. Join one of the most innovative “adventure-based companies” in Western Norway and imagine a mountain experience with us.

The specialist in digital content marketing at Outdoor Norway, reporting to the company’s director, will manage and expand the company by implementing digital content strategies to drive audience acquisition, retention, and engagement. You will enhance our core value with summer data and deliver best-in-class digital experiences to increase audience engagement and conversion. The job will require agility, a data-driven approach, and dedication and passion for the Mountain Travel Lifestyle to be successful.

 

Why Join Us?

  • Remote Work: Enjoy the flexibility to work from anywhere in the world.
  • Exciting Challenges: Shape our global brand and connect with audiences passionate about travel and the outdoors.
  • Diverse Team: Collaborate with professionals who live and breathe adventure.
  • Growth Opportunities: Contribute to a KPI-driven environment where your ideas and results make a direct impact.

 

 

 

Key Responsibilities of the Digital Marketing Specialist

As our Digital Marketing Specialist, you’ll play a crucial role in showcasing Outdoor Norway to the world by managing end-to-end marketing strategies. You’ll focus on increasing visibility, conversions, and engagement across digital channels while collaborating with our sales and operations teams to create seamless guest experiences.

Key Responsibilities:
Campaign & Performance Management:

  • Plan, execute, and optimize data-driven campaigns across Google Ads, Facebook, Instagram, LinkedIn, and TikTok.
  • Drive performance marketing strategies to achieve high ROAS and conversions.
  • Collaborate with sales teams to maximize lead generation and conversion rates.

SEO & SEM Expertise:

  • Implement best practices for on-page and off-page SEO to enhance visibility.
  • Strategize and execute SEM initiatives for optimal search rankings and traffic.

Content Creation & Social Media:

  • Design engaging campaigns and content for the website, blog, and social media channels.
  • Manage photo and video material to create seasonal promotions and drive adventure sales.
  • Oversee social media strategies and measure content performance across platforms.

E-Commerce Optimization:

  • Support web teams with audits, content updates, and e-commerce optimizations for increased conversions.
  • Handle customer journey mapping to enhance the booking experience on HubSpot.

Adventure Program Support:

  • Collaborate on creating and improving pre- and post-trip lists for travel planner software.
  • Manage Marketing Service Desk tickets to ensure efficient follow-ups and project completion.

What We’re Looking For

We’re seeking a marketing professional with hands-on experience in the tourism industry, a passion for adventure, and a knack for storytelling.

Desirable qualifications & skills

  • Bachelor’s degree in journalism, marketing, tourism, or a related field.
  • 4+ years in digital marketing, preferably within the adventure tourism industry.
  • Experience with Hubspot Marketing Hub, Content Hub and Sales
  • Track record of delivering measurable results based on analysis, problem-solving, agility, and collaboration.
  • Exceptional writing and editing skills with attention to detail. 
  • Ability to juggle multiple projects and prioritize effectively in a fast-paced environment.

     

  • Experience in a KPI-driven environment with a desire to test and learn.

  • Data management platforms

  • SEO tools such as SEMrush, Ahref

  • Experience updating CMS content as WP or HubCMS

  • A/B testing using tools like Google Optimize and FB pixel.

  • Email proficiency using Mailchimp or similar. We use Hubspot Email MKT.

  • Knowledge of ADOBE software such as Photoshop, InDesign, Illustrator, or Premiere.

  • Proven track record in managing paid campaigns across platforms such as Google Ads and Meta Ads. Any other as Linkedin, Tiktok is relevant.

  • Experience managing social media platform

  • Develop marketing strategies for both established and new products.

  • Ability to collaborate closely with the Sales, Customer Success and Operations teams.

Bonus Skills:

  • Experience managing e-commerce websites for adventure-based services.
  • Familiarity with content strategies targeting global adventure seekers.
  • Knowledge of video editing and production to create dynamic promotional materials.

Why Outdoor Norway?

 

At Outdoor Norway, every team member is valued, and we’re passionate about creating a dynamic work environment where growth is not just a possibility—it’s a guarantee. You’ll be surrounded by some of the most dedicated, skilled, active, and fun people you’ll ever meet. Working with us isn’t just another job—it’s an adventure. Here, you’ll be challenged, inspired, and gratified.

Every role at Outdoor Norway is crucial to our mission of delivering authentic, enriching, and often life-changing experiences to our guests. And the perks? They’re just as epic as the adventures!

What Makes Working at Outdoor Norway Awesome?


        • Adventure Perks: Complimentary trips, huge discounts for you, and discounted adventures for your friends and family.
        • Outdoor Discounts: Score deals on gear from top industry brands.
        • Wellness Programs: Regular kayaking trips, bike rides, and yoga sessions to keep the good vibes flowing.
        • Tailored Roles: Your role is uniquely designed in collaboration with you to align with your skills and passion.
        • International Team: Join a driven, motivated, and fun-loving team worldwide.
        • Room to Grow: Be part of an expanding adventure company that’s going global, with long-term opportunities to grow.
        • Competitive Pay & Bonuses: Enjoy competitive salaries plus a generous bonus scheme that rewards your hard work.
        • Learning Environment: A dynamic, engaging atmosphere that empowers you to shape your career.
        • Based in Voss: Work in the heart of Fjord Norway, surrounded by breathtaking landscapes.
        • Team Spirit: A welcoming, vibrant environment with lots of laughter, team gatherings, and shared adventures.

         

    • At Outdoor Norway, we live for adventure, diversity, and the power of teamwork. We’re not just about epic outdoor experiences—we’re about building an inclusive and supportive crew where everyone’s unique talents shine. If you’re ready to make an impact and grow with us, you’ve found the right place!

      Salary Range:

      We believe in transparency and fairness—it's part of who we are. Our salary range applies to both new hires and current team members, ensuring everyone is treated equally. Typically, new team members start between the minimum and midpoint of the range, leaving plenty of room for growth. We love rewarding dedication, high performance, and the contributions that help us scale new heights!

      Where You'll Be
      Our HQ is in Voss, Norway's Adventure Mecca! A few of our office roles are on-site and some others are remote. This position is remote.

      For remote work, compensation will be adjusted according to location while maintaining the same adventurous spirit.

       

      At Outdoor Norway, this opportunity is an invitation to embark on a journey of personal and professional development. Here, you will have the chance to expand your skills, gain valuable experience, and become part of a thriving community of outdoor enthusiasts. Whether you're looking to make waves in the industry or scale new heights in your career, this role offers the perfect platform to achieve your ambitions. So, prepare yourself for an exciting adventure, and don't forget to bring your gear!

Apply here